To this day, members of the creative Nielsen/Aagaard family participate in the actual sculpture of the beads, as well as the manufacturing. Until the year 2000 every design came from the family. To increase the diversity of the collection, 10 famous Danish jewellery designers was invited to make their signature Trollbead in the collection, and many of the designers still add beads to the collection every year. As the beads became more and more popular the collection slowly grew and diversified. Gold and pearl beads were introduced and new locks were designed making it possible to add or remove beads and experiment with different combinations.
In 2001 the first glass beads entered the collection and since then the demand has grown exponentially. Today you can find Trollbeads in more than 30 countries. The family continues to design new beads, and Trollbeads has now grown to include over 90 internationally renowned designers and over 600 different beads – each with their unique design and story.