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Rotary BritishLegion1 “WWI Centenary” Gents Stainless Steel White Dial Black Leather Strap Limited Edition Watch

BritishLegion1 WWI Centenary

Rotary BritishLegion1 “WWI Centenary” Gents Stainless Steel White Dial Black Leather Strap Limited Edition Watch

“WWI Centenary” Unisex Stainless Steel White Dial Black Leather Limited Edition Strap Watch

Manufacturer: Rotary

Product Code: BritishLegion1

Collection: WWI Centenary

Gender: Gents

Limited Edition: 1918

Dial Colour: White With Poppy Emblem

Dial Shape: Round

Dial Feature: Date the 11 is in Red

Bezel: Fixed

Movement: Quartz

Case Material: Stainless Steel

Case Width: 36mm

Case Depth: 6mm

Case Feature: Crown With Poppy Emblem

Case Back: Solid With a Thank You Message Inscribed

Bracelet Material: Black Leather Strap

Glass: Sapphire Crystal

Clasp: Buckle

Hour Indicator:  Roman

Water Resistance: 50 Metres

Warranty:   2 Years


Availability: In stock
Category: .
Brands: .

Rotary “WWI Centenary”

This brand new, limited edition Rotary watch, created in collaboration with the Royal British Legion, is available to buy now. This timepiece commemorates the centenary of the end of the First World War in 1918, with only 1918 pieces available.

The 36mm case showcases subtle detailing whereby the 11th hour and the 11th day are coloured red. There is a poppy at 12 o’clock and a poppy on the crown. Each model is inscribed with a thank you message on the reverse and is individually numbered. With every purchase you receive a special edition outer box and a leaflet explaining our partnership with The Royal British Legion. On the reverse of the commemorative leaflet there is space to put your number that you receive.


Your purchase means that Rotary will donate our profit of at least £12.50 ex VAT to The Royal British Legion – supporting the great work that the charity does: providing financial, social, and emotional support to the members and veterans to the British Armed Forces, their families and dependants.

Rotary History

Rotary Watches Ltd was established at La Chaux-de-Fonds, Switerland, by Moise Dreyfuss in 1895. By the 1920s family members Georges and Sylvain Dreyfuss began importing  their watches to  Britain, which was to become the company’s most successful market. Since 2014, it has been owned by Citychamp Watch & Jewellery Group Limited (an investment holding company formerly known as China Haidian Holdings until 2014).

In 1940 Rotary became the official watch supplier for the British Army. Coinciding as this did with the Second World War and the drafting of huge numbers into the army, the move put the brand in almost every household in Britain, leaving a lasting impression of the brand in the UK. More recently, Rotary Watches was elected as one of the UK’s  superbrands in 2006  and has retained its place in successive years. The “winged wheel” logo was first introduced in 1925 and has since undergone only minor changes in appearance. In addition to its traditional brand, the company also produces watches under the more exclusive “Dreyfuss & Co” name.

Rotary Movements

Rotary is a member of the  Federation of the Swiss Watch Industry FH. Rotary Watches’ head office is now in the UK, and it is a wholly owned Chinese company. The brand offers a range of timepieces manufactured in Switzerland, together with a range of less expensive pieces made elsewhere, usually with movements from  Japan or China which are then assembled in Japan or China.

The company typically use either a quartz or automatic movement, and often feature what Rotary refer to as the “Dolphin Standard” (equivalent to at least ISO 2281), meaning they are  water resistant and may be suitable for all-day swimming and diving. Unique to Rotary is the “Revelation” design of reversible watch, which features two distinct movements and faces, allowing the wearer to change style at will or easily switch between two different time zones.