Gucci “G-Timeless”

YA126327  G-Timeless Moonphase unisex stainless steel black dial, with black alligator leather strap, is modern and metropolitan, this collection offers a highly contemporary design. A variety of styles and variants are available from the smaller feminine sizes to unisex medium. The larger model, with its sporty rugged chronograph movement has an immediate and strongly masculine appeal. G-Timeless timepieces are available with stylish steel, leather or PVD bracelets.

Gucci History

The brand was founded in 1920’s by Guccio Gucci. He worked at The Savoy Hotel in London as a lift boy, this is where he became inspired by the luggage and cases of the guests. he returned to Florence to make bags and accessories.  He founded the House of Gucci in Florence in 1921 as a small family-owned leather saddlery shop. He began selling leather bags to horsemen in the 1920s. As a young man, he rapidly built a reputation for quality, hiring the best craftsmen he could find to work in his atelier. In 1938, he expanded his business to Rome. Soon his one-man business turned into a family business,  together with three of his sons, Aldo (1905-1990), Vasco (1907–1975), and Rodolfo (1912–1983), Gucci expanded the company to include stores in Milan and  Rome as well as additional shops in Florence.

Gucci’s stores featured such finely crafted leather accessories as handbags, shoes, and his iconic ornamented loafer as well as silks and knitwear in a signature pattern. The company made handbags of cotton  canvas rather than leather during  World War II as a result of material shortages. The canvas, however, was distinguished by a signature double-G symbol combined with prominent red and green bands. After the war, the Gucci crest, which showed a shield and armored knight surrounded by a ribbon inscribed with the family name, became synonymous with the city of Florence.