Accurist London MS734S “Vintage Clerkenwell” Gents Stainless Steel Silver Dial Black Leather Strap Watch
“Vintage Clerkenwell” Gents Stainless Steel Silver Dial Black Leather Strap Watch
Manufacturer: Accurist London
Product Code: MS734S
Collection: Vintage Clerkenwell
Dial Colour: Silver
Dial Shape: Round
Dial Feature: Date
Case Material: Stainless Steel
Case Width: 40mm
Case Depth: 16mm
Case Feature: Crown
Case Back: Solid
Bracelet Material: Black Leather Strap
Bracelet Width: 38mm
Hour Indicator: Batons
Water Resistance: 30 Metres
Warranty: 2 Years
Gents stainless steel silver dial black leather strap watch with quartz movement. A distinctive and classic design for everyday. This watch features a stainless-steel case and a silver dial with date window.
Accurist London History
In 1946, working from premises in St John Street in London’s Clerkenwell district, Asher and Rebecca Loftus established Accurist with the intention of creating a brand name of lasting value. Like much of the competition at that time, Accurist watches were made entirely from Swiss components; a positive sales point that guaranteed quality, and which coupled with competitive pricing helped establish a reputation for value.
Accurist became the first watch company to actively promote the 21 JEWEL lever movement and ‘Accurist 21 JEWELS’ became the Company Slogan setting a standard in watches that was later followed by many of the competition. In an effort to increase market share and to position Accurist as a national brand in a somewhat conservative market place, Accurist broke out of the traditional watch advertising mould by producing a T.V. Campaign which was aired regularly on “Sunday Night at the London Palladium”, which was probably the most widely viewed television programme of its day.
2014 was an exciting year for Accurist with the implementation of a brand refresh, following the acquisition from Time Products Ltd, owned by Marcus Margulies. For 70 years Accurist have been crafting watches that are full of British design, style and represent exceptional value for money. This ethos has never changed but the world around us has and so we were delighted to present ourselves in a fresh new way. 2015 saw the launch of new products for both men and women, beautifully packaged to create a lasting impression of the truly British watch brand.
Following a successful relaunch of the brand, the coming years will see continued product development with a clear brand identity. The past 70 years tell a remarkable story of the development of one of the industry’s most famous watch companies. With the new ownership and dynamic management team committed to the company’s original principles, the future promises to be just as exciting.